The fictional problem
Launch a new snack brand in a category where products look alike and all talk about taste, sharing and pleasure.
TRANSPARENCY
Entirely fictional project. No real product, client or commercial result is claimed.
The angle
The sound of the crunch is already advertising. It does not only describe the product; it attracts attention and starts conversation.
The Big Idea
IT CRUNCHES. IT TALKS. A brand turning every bite into a sonic and social interruption.
Demonstration
- Brand territory
- Packaging and range codes
- Launch Big Idea
- Social media formats
- Concept retail activation
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