The fictional problem
Launch a skincare brand designed for skin in hot, humid climates without repeating the category’s corrective, guilt-inducing language.
TRANSPARENCY
Entirely fictional project developed to demonstrate our approach. MÔNOA is not presented as a client brand.
The angle
Skin does not need to be corrected. It needs to be understood in its context, rhythm and daily use.
The brand idea
MÔNOA turns skincare into listening: simple routines, a sensory identity and a voice that supports rather than judges.
Demonstration
- Positioning and verbal platform
- Identity and range architecture
- Packaging principles
- Launch campaign
- E-commerce mock-ups
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